Do you enjoy ending a long day by curling up on the couch with your favorite snack and a cozy blanket, ready to enjoy the latest sensation in pop culture? It’s incredibly relatable, and even more amazing that our love for the remote control has significantly influenced travel trends in 2023. Who could have guessed, right?
Introducing a phenomenon aptly named “set-jetting,” which perfectly describes the compelling role modern media plays in stoking the flame of our travel desires. It’s mindblowing to note that almost two-thirds of US travelers (that’s 68%!) admitted that they were enticed to visit a place after seeing it on TV – and yes, 61% followed through and actually booked a trip!
So where exactly are these voyages inspired by TV shows leading us? Here is just one show that has fueled our wanderlust over the past year.
“THE WHITE LOTUS”
The haunting melody that introduces every episode, the handful of peculiar personalities, and the eye-popping visuals of a beautiful Sicilian landscape all culminated in the gripping second season of HBO’s “The White Lotus” in 2022.
Unfolding a splendidly chic murder mystery right before our eyes, it’s no wonder viewers fell head over heels in love: Sicily. Starting from the opening credits, it soon became quite evident that the TV series was going to supercharge our urge to travel. Our guess is, the show’s magic is so potent, it seems to have seeped out from our screens and right into the world of travel enthusiasts who just can’t resist the allure of Italy.
The immense influence of “The White Lotus” on travel trends is all too real. Don’t just take our word for it, though. Research from the mobile travel app, Hopper, spills the beans with a whopping 50% surge in “Sicily” web searches after the final credits of the show’s second season.
With Sicily offering a vast selection of cozy boutique or glamorous luxury accommodations coupled with diverse activities, everyone’s on board. And on every travel buff’s wishlist? A majestic stay at the hotel featured in ‘The White Lotus’ – the opulent San Domenico Palace, Taormina, a Four Seasons Hotel.
Perched high above the Ionian Sea, this 14th-century convent is now a truly beautiful resort with panoramic views of Mount Etna. Savour Michelin-starred dining, unwind at the spa and swim in the clifftop infinity pool. With the charming town of Taormina on the doorstep the very best of Sicily is all yours to explore.
Who wouldn’t want to sip a martini at the swanky lobby bar where Mia and Lucia shared their secrets or lounge by the iconic cliffside pool where Portia crossed paths with Jack? For fans of the series, reliving the captivating drama is a delicious treat.
Other noteworthy film locales include Castello degli Schiavi, Noto Cathedral, Villa Tasca, Villa Elena, and Cefalù.
So gather your loved ones, pack your suitcases, and let’s set off on a Sicilian travel experience inspired by our beloved “White Lotus”. Because at the end of the day, aren’t we all just a little bit curious about the luxurious world that unfolded on our screens?
Hey there! I’m Cindi Taylor, owner of Taylored Tours and your personal travel concierge. Ever been down the overwhelming rabbit hole of researching a vacation? I strive to make your vacation planning easy so you can save time, relax and leave the details to Taylored Tours. My mission is to help you have incredible immersive travel experiences.
My ultimate goal? Crafting unforgettable journeys, “taylored” just for you. It all starts with a complimentary consultation call!
Want to see a sample itinerary I can plan for you with a stay at this amazing luxurious resort?
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